Zero Milestone in Japan towel handkerchief
This Imabari-made towel handkerchief, woven with 100% cotton using jacquard technique, features the iconic design of the Zero Milestone in Japan. Its thick fabric ensures both style and functionality, making it a great companion for travels and outings.
| Size | Approx. 250 mm (length) x 250 mm (width) |
What are the zero milestones in Japan?
The zero milestones were set up in various cities and towns across Japan, serving as reference points for measuring distances to other locations. They were established based on the Old Road Law, enacted in 1919. They also serve as the starting points for the Five Main Routes (Tokaido, Nakasendo, Nikko Kaido, Oshu Kaido, Koshu Kaido). Additionally, the signs on national highways stating "〇 km to Tokyo" indicate the distance to the Zero Milestone in Nihonbashi, Tokyo.
Official logo of "Set Off From NIHONBAHI"
In the "Set Off From NIHONBAHI" project, symbols of the Nihombashi area will be developed, and souvenirs will be developed using these symbols as motifs.
This is an effort to promote the attractiveness of the city and encourage new visitors to the city through the purchases.
A portion of the proceeds from the sales of the products will be used to create a lively atmosphere in Nihonbashi, thereby contributing to the long-term revitalization of the area.